When a robot looks or acts like a human, we find it endearing and even cute, as we can clearly see that it’s not 'one of us'. The more human-like it becomes, the more we see it in a positive light. However, there’s a limit. Robots can become too human-like, to a point where we … Continue reading I’m Human Too…
What’s In The (In)box?
I’m sure I’m not the only one that gets bombarded with emails from the plethora of websites I’ve made an online account for. I guess it’s my mistake for expressly opting-in, because I forgot to un-tick the classic “I would like to receive emails about the latest news and information” box. But I digress. Since … Continue reading What’s In The (In)box?
Pearly Whites And Millions
When I was thinking about companies that have harnessed the power of influencer marketing, HiSmile instantly came to my mind. HiSmile is a teeth whitening kit company founded by Nik Mirkovic and Alex Tomic back in 2014. The 21 and 23 year old Gold Coast entrepreneurs decided to direct almost all of their marketing … Continue reading Pearly Whites And Millions
The Power of QR Codes
Although QR codes don’t seem to be that commonly used in Australia (in my experience), it’s a different story in Asian countries such as Japan, China and South Korea. During my 1 year University exchange in Japan, I found myself surrounded by QR codes, scanning them with my phone quite regular, in order to obtain … Continue reading The Power of QR Codes
Let’s Get Active With Apps!
Ladies, are you wanting to live a more active lifestyle? Well guess what? Lorna Jane is here to help you do just that, through their “Active Living” smartphone app. With a whopping market share of 8.1% in the Australian activewear industry, and over 250 stores, it made me curious as to what Lorna Jane is … Continue reading Let’s Get Active With Apps!
Slow Site Or Supersonic Site?
We live in a dynamic environment, where there is so much change occurring everyday before our very eyes. Although there are a plethora of upsides to this, there are also many downsides; one of them being, impatience. There’s no denying that we are more impatient than ever these days. Especially the younger generations. We all … Continue reading Slow Site Or Supersonic Site?
Get More Views With Keywords – SEO Marketing
Search Engine Optimisation (SEO) is just one of the many tools digital marketers can use to increase the likelihood of people clicking on their page(s). Google and other search engines have an algorithm, which ranks pages based on their relevance to what someone has typed in the search bar. The more relevant and specific the … Continue reading Get More Views With Keywords – SEO Marketing
Facial Recognition Billboards – Cool or Creepy?
You’re walking around a department store, or waiting at the bus stop, and you come across a digital billboard. You may think it’s just a billboard that’s been digitised, just like everything these days; from fridges (smart fridges) to books (eBooks) and other everyday goods. But that innocent looking billboard may just have cameras and … Continue reading Facial Recognition Billboards – Cool or Creepy?
LIVE in 3, 2, 1…
Although home shopping still runs on TV, I think it’s safe to say it's been taken over by online platforms. Online, products are sold through companies official websites, merchants (such as Amazon), online retail stores (such as Asos) and advertised in a variety of ways. However, in addition to these methods of selling and promoting … Continue reading LIVE in 3, 2, 1…
Today’s Digital Marketing Is Pointless?
It really is mind-blowing to think just how much online marketing has evolved since almost 2 decades ago. With the birth of the internet, came a whole new dimension to marketing, changing the way in which businesses and marketers operated. With so much change that occurs in the online world, 5 years seems like a … Continue reading Today’s Digital Marketing Is Pointless?
Dynamic Digital 